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Shannon Delaney
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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He found that when British and American newspapers ran a front-page story about a suicide, the number of such deaths in the local area tended to increase immediately afterwards.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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