The reason? If we define ‘near’ and ‘far’ in terms of locations on a map, we’re using the wrong notion of distance. Infections are spread by people, and there are more major flight routes linking Mexico and China – such as those via London – than those connecting Mexico with places like Barbados. China might be far away for a crow, but it’s relatively close for a human. It turns out that the spread of flu in 2009 is much easier to explain if we instead define distances according to airline passenger flows.