Then there was the issue of sexual terminology. ‘There was that mismatch between the public health language and the language of everyday, which was so full of euphemisms,’ Wellings noted. She recalled that several participants didn’t recognise terms like ‘heterosexual’ or ‘vaginal’. ‘All the Latin-sounding names, or any word with more than three syllables, was thought of as something completely weird and unorthodox.’
