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Karthik Shashidhar
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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Whereas we might adopt a political stance if lots of our friends do, we’re less likely to pick it up from a single source.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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