Karthik Shashidhar

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As they pieced together the censorship mechanisms, they discovered that criticism of leaders or policies wasn’t blocked, but discussions of protests or rallies were. Roberts would later divide online censorship strategies into what she calls the ‘three Fs’: flooding, fear, and friction. By flooding online platforms with the opposing views, censors can drown out other messages.
The Rules of Contagion: Why Things Spread - and Why They Stop
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