When people have to pitch ideas, they tend to address the great man or woman sitting at the end of the table. If their idea is no good, the great man or woman rejects them. Regardless of the quality of their proposal, they leave the room with their heads down. A few weeks later, they go through the same routine with a new proposal and leave the room even more slowly than before to show what they think of the decision. The third time, they’re gritting their teeth. The fourth time, the person at the end of the table now feels bad. The proposers aren’t horrible employees, just not that good. But
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