There was one idea I couldn’t shake. On one of my last trips to our warehouse in San Jose, I noticed that we had thousands – no, tens of thousands – of discs just sitting unused and unwatched on the warehouse shelves. When I came back to the office and shared my observation with Reed, it sparked another interesting Reed and Marc conversation: why were we storing all those DVDs in a warehouse? Maybe we could figure out a way to let our customers store the discs. At their houses. On their shelves. Just keep the DVDs as long as they wanted.
