We’d learned, before launch, how to test efficiently. It didn’t matter, in the end, how great a test looked – there could be broken links, missing pictures, misspelled words, you name it. What mattered was the idea. If it was a bad idea, even more attention to detail in our test wasn’t going to make it a good one. And if it was a good idea, people would immediately fight to take advantage of it, despite obstacles or sloppiness on our end. Faced with a problem on our website, they would try again and again to make it work. They would reboot the site. Try to find a way to work around the
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