Alexandre Santos

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apparent, really quickly. Our early culture at Netflix was born completely out of how Reed and I treated each other. We didn’t give each other a list of tasks we expected the other to be doing and then “check in” frequently to make sure everything got done. We just made sure that each of us understood the company’s objectives, and which aspects each of us was responsible for. It was up to us to figure out what needed to be done to accomplish those objectives. And it was up to us to be honest with each other – radically honest.
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
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