Say we buy a tape for eighty bucks and rent it for four. After postage, packaging, and handling, we’re clearing maybe a dollar per rental.” “So we have to rent something eighty times just to break even,” Te said. “Right,” Christina said. “The video stores can rent the same new release twenty-five times in a month, because they don’t have to wait for the postal service. They can just have a twenty-four-hour rental period. Plus they’re not paying for packaging or shipping, so they’re clearing more money on each rental, too.” “So we limit a rental period to two days,” I said. “Still takes at
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