Some time ago, I heard a representative of a paper company refer to conservation as a ‘no-return investment.’ This man’s thinking was exclusively oriented to the annual profit of his industry. Circumscribed by the demand that the profit be great, he simply could not be answerable to any other demand – not even to the obvious needs of his own children.
The world is really incredibly short sighted. This man looked no further than a year to his own detriment. This is why companies that have been in business for 50-100 years are folding now. These people didn’t adjust long term plans to the changing world. Long term trees and reforestation are crucial to his business. But either he doesn’t care, is ignorant or just wants an extra 5K a year before he retires and everyone else be damned.
