I believe that alcohol will experience its own “cigarette moment”—a reversal in public opinion and a rejection of it by mainstream culture, seen as something we used to do—once we remove our willful ignorance of its harmful effects on us personally and collectively. I imagine our grandchildren will one day be shocked by the idea that there was once a point in time when we drank ethanol at almost every occasion and boasted of hangovers and drunken antics, the same way I’m always shocked to see pictures of my aunts and uncles smoking indoors at family parties in the seventies.
