The largest player around is the Bay Area–based Plenty Unlimited Inc. With over $200 million in funding, Plenty is taking a smart tech approach to indoor agriculture. Plants grow on twenty-foot-high towers, monitored by tens of thousands of cameras and sensors, and optimized by big data machine learning. This allows them to pack forty plants into the space previously occupied by one. It also produces yields 350 times greater than outdoor farmland, and uses less than 1 percent as much water. And rather than bespoke veggies for the wealthy few, Plenty’s processes allow them to knock 20 to 35
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