Think about the initial days of Bitcoin. Back then, most people thought crypto was a novelty toy for übergeeks or a way to buy illegal drugs online. Today, it’s a reinvention of our financial markets. This is a classic example of the deceptive phase. Disruption: This is what happens when exponentials really start to impact the world, when they begin disrupting existing products, services, markets, and industries. An example is 3-D printing, a single exponential technology that threatens the entire $10 trillion manufacturing sector.