Better meaning new business models do what all business models do—solve problems for people in the real world better than anyone else. Cheaper is obvious. With demonetization running rampant, customers—and that means all of us—are expecting more for less. But the real shift is the final shift: faster. New business models are no longer forces for stability and security. To compete in today’s accelerated climate, these models are designed for speed and agility. Most importantly, none of this is in any danger of slowing down.
