For those unfamiliar, crowdfunding is pretty straightforward. The “crowd” in question refers to the billions of people currently online. The funding part means asking that crowd for money. Typically, a crowdfunder presents their product or service to the world, usually via a video posted to a dedicated site like Kickstarter, and asks for money in one of four forms: as a loan (technically peer-to-peer lending), as an equity investment, in exchange for a reward (e.g., a T-shirt), or as an advanced purchase of the proposed product or service.
