services, markets, and industries. An example is 3-D printing, a single exponential technology that threatens the entire $10 trillion manufacturing sector. Demonetization: Where a product or service once had a cost, now money vanishes from the equation. Photographs were once expensive. You took limited numbers of pictures because film and developing that film cost a lot of money. But once photos became digital, those costs vanished. Now you take photos without thinking of them, and the difficulty comes in sorting through too many options. Dematerialization: Now you see it, now you don’t. This
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