Michael Goitein

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Turns out that telling yourself you don’t eat sweets is more powerful. You’ll end up eating fewer sweets with “don’t” than “can’t” because, by using the word “don’t,” the motivation comes from within. “Don’t” identifies you as “a person who does not eat sweets.” It allocates the power to you.
Leadership Is Language: The Hidden Power of What You Say--and What You Don't
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