Koos van Strien

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To create strong value propositions, firms should ask customers what they want to achieve and how they measure success and failure. (Instead, too many firms still ask customers what they want. Customers are not experts on the solution.)
Koos van Strien
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The Joys of Compounding: The Passionate Pursuit of Lifelong Learning, Revised and Updated (Heilbrunn Center for Graham & Dodd Investing Series)
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