Let a man start in business without having in his mind a perfectly formed plan to systematically pursue and he will be incoherent in his efforts and will fail in his business operations. The laws which must be observed in the building of a house also operate in the building up of a business. A definite plan is followed by coherent effort; and coherent effort is followed by well-knit and orderly results - to wit, completeness, perfection, success, happiness.

