Ironically, however, white working-class men adopted Archie as a hero. In 1972, some sported “Archie for President” buttons. O’Connor’s commercials for Ted Kennedy deliberately played to this misreading, in an attempt to reach out to white ethnics in the outer boroughs. Sporting an Archie-like canvas jacket, sounding far more Queens-like than he usually did off-camera, O’Connor fixed the viewer’s gaze and said, “Friends, Herbert Hoi-ver hid out in the White House,
