Donut’s Kindle Notes & Highlights

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, by Ron Kohavi

A common mistake is to assume that just because a metric is not statistically significant, there is no Treatment effect.

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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

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