Donut’s Kindle Notes & Highlights

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, by Ron Kohavi

Your choice of metrics and your choice of randomization unit also interact.

See Donut’s 112 highlights

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars