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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, by Ron Kohavi

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The OEC must be measurable in the short term (the duration of an experiment) yet believed to causally drive long-term strategic objectives

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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

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