Donut’s Kindle Notes & Highlights

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, by Ron Kohavi

1. Create “rings” of testing populations and gradually expose the Treatment to successive rings to mitigate risk.

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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

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