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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, by Ron Kohavi

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If we have data, let’s look at data. If all we have are opinions, let’s go with mine − Jim Barksdale, Former CEO of Netscape

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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

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