Brian’s Kindle Notes & Highlights

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, by Ron Kohavi

From that perspective, full transparency on the experiment impact is critical. Here are some ways we found to achieve this:

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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

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