Brian Lu

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Finally, there is a question of whether speedup is more important on the first page or later pages in the session. Some speedup techniques (e.g., caching of JavaScript) can improve the performance of later pages in a session. Given the above factors, slowdowns of 100 msec and 250 msec were determined to be reasonable choices by Bing.
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
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