GE also planned to build its own data centers, from poured concrete foundations to roofs. The idea was to have a GE-owned and ‑operated cloud for its customers’ data, but building such an operation from the ground up would be hopelessly slow to achieve and wildly expensive. Besides, companies like Amazon and Microsoft were already pouring billions into providing just such services to other businesses. Why would GE, arriving late to the business, try to duplicate their offerings?
