Looking at GE through the lens of the stock price alone was simplistic. The portfolio had been as transformed under Immelt, by some measures, as it had been under Welch. Immelt was trying to make GE great again. Latour didn’t want a cute story about air conditioning. She wanted the Journal to finally write the story that she and GE’s press operation had demanded for years: a sweeping examination of Jeff Immelt’s legacy—the ways in which he had changed the company and thereby changed the trajectory of business in America and around the world.
