GE didn’t just pour money into Predix—it smothered the project with cash. But without a coherent strategy and well-thought-out processes, the product development path was a wasteful one. GE’s plan to move fast, produce a viable product, and then perfect it in the field got bogged down partly because of the size of the effort. GE hired armies of new employees and gave them all the resources they wanted to build its vision. It was like an auto company building an assembly plant, hiring workers, and leaving them standing on the production line, waiting for the vehicle to be designed. Instead of
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