As it turns out, periods of deep focus are also good for your brain. When we switch tasks compulsively (like the multitaskers who showed poor memory and focus in the Stanford study), it erodes our ability to focus. We overstimulate the dopamine (reward) channel. That’s also the addiction pathway, so we are compelled to stimulate it more and more to get the same feel-good hit, and that leads to more and more distraction. But ultimately, ironically, the feel-good of dopamine bums us out—too much dopamine can keep our bodies from making and processing serotonin, the contentment chemical.