Lose Yourself In Your Subject: After you have selected your subject, arranged it according to plan, and rehearse it by “talking it out” with your friends, your preparation is not ended. You must sell yourself on the importance of your subject. You must have the attitude that has inspired all the truly great personages of history—a belief in your cause. How do you fan the fires of faith in your message? By exploring all phases of your subject, grasping its deeper meanings, and asking yourself how your talk will help the audience to be better people for having listened to you.