While he has not written about bullshit directly, the sociologist of science Bruno Latour has had a formative effect on our thinking about how people bullshit their audiences. Latour looks at the power dynamics between an author and a reader. In Latour’s worldview, a primary objective of nonfiction authors is to appear authoritative. One good way to do this is to be correct, but that is neither necessary nor sufficient. Correct or not, an author can adopt a number of tactics to make her claims unassailable by her readers—who in turn strive not to be duped. For example, the author can line up a
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