Twitter added a re-Vine button, so people could share other people’s Vines in their own feeds. The move had an unexpected side effect, similar to what might have happened to Instagram had they added a re-gram button. Because people could share other users’ content in their own feeds, they no longer had a motivation to attempt time-consuming creative skits. A couple years later, there was little original content production on Vine except from professionals, so those stars realized they had leverage. Twenty of the top Viners banded together to negotiate with Twitter, saying that for about $1
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