The Business Book Of Coaching: Your Ultimate Guide to a 7-Figure Coaching Business

by Ajit Nawalkha

Most coaches assume their problem is that they are not ‘known’ yet. While there is nothing wrong with being known for your work, visibility is always a product of your work in the world and not the other way around.

Assumption: You will be able to make an impact once you are known or are influential. Truth: You become known or influential because you’ve already made an impact.

Getting famous and selling bad services to unassuming people is not a business. It’s running a scam.

This year, change 100 lives.

Find three things that your clients really need and that you’re really good at. Ask yourself- what are your clients coming to you for over and over again? Talk about THAT online.

Your clients are not paying you to be better than them; they pay you for the results you can drive WITH them.

What you can do for a client lies in your story—your struggle, your success, and your failure. It is in your capability to tap into your experience and use that intelligence to help the client. That capability is unique to you. You need to show that to the client for them to be convinced that you can help.