That’s how Instagram further blurs whatever boundaries remain between work and play. There is no “off the clock” when every hour is an opportunity for content generation, facilitated by smartphones that make every moment capturable and brandable. Even when you’re somewhere without phone service—traveling internationally, in the woods, on the water—you can still take the picture and save it for later. Instagram’s photo compression system means that even the crappiest of internet signals can get the job done. And then you wait to see measurable approval of your life roll in.

