As Amanda Mull pointed out in the Atlantic, that desperation took the form of the cool job ad, and spending more and more money on perfecting that ad (instead of, say, offering candidates better money, benefits, or flexibility1). According to Indeed.com, between 2006 and 2013 there was a 2505 percent increase in jobs described using the words “ninja”; a 810 percent increase in “rock star,” and a 67 percent increase in “Jedi.”
