Why is the allure so strong? The dopamine explanation is part of it, for sure. But for me, I think the larger draw is a shared delusion: that with my phone, I can multitask like a motherfucker, and be all things to everyone, including myself. It’s not the shiny black rectangle that’s beguiling; it’s the idea that your life could be so ruthlessly, beautifully efficient, seamless, under control, that makes it appealing.
