And how do you make men feel better about their masculinity? You assure them that nothing, really, will change: A woman might be working in the office eight hours a day, but she’ll still be feminine and put together, and dinner will still be served at the same time, and the kids won’t even notice a thing. In other words, she’ll still be a full-time housewife—even if she’s also a full-time worker outside the home.