Status can be in the form of titles, ranks or qualifications, like Sir Richard Branson or Lord Alan Sugar. It can be in the form of prestigious universities or companies. It could be about gender, class, height, race, colour, perceptions of beauty, displays of wealth, language fluency, having the right accent, wearing the right watch, driving the right car, being famous, having friends in high places, or even just signalling that you’re ‘cool’ or are part of the right subculture.

