The absurdity of this, said Schumacher, is that ‘man-the-producer’ and ‘man-the-consumer’ are one and the same person, whose happiness could be just as easily secured at work as at home. He cited an industrial farmer who admitted that he wouldn’t dream of eating his own food and felt fortunate to be able to buy organic produce grown ‘without poisons’ instead. When asked why he didn’t simply grow organic food himself, the farmer replied that he ‘couldn’t afford it’.121
