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Alberto González
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Uncopyable: How to Create an Unfair Advantage Over Your Competition, by Steve Miller

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His groundbreaking idea was extrinsic benchmarking, studying aliens: you study people and organizations and businesses that have no relationship to your world at all.
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Uncopyable: How to Create an Unfair Advantage Over Your Competition
Uncopyable: How to Create an Unfair Advantage Over Your Competition
by Steve Miller
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