Uncopyable: How to Create an Unfair Advantage Over Your Competition

by Steve Miller

IF SOMETHING CAN BE COPIED, IT WILL BE COPIED.

That’s an Uncopyable Mind-Set: looking at something everybody else sees but seeing something different.

Achieving Uncopyable status requires a consciously developed practice of observation and curiosity and an almost contrarian perspective. Instead of following the leaders in your market, break away from them by creating new rules of competition they can’t or won’t play under—as Hamilton does.

My all-time favorite quote about this came from Henry Ford: “If I’d asked people what they wanted, they would have said faster horses.”

The better job you do of matching the message to your market, the more success you’ll have.

The bigger the problem you solve for your customers or clients, the more valuable you are to them.

People will move heaven and earth to get rid of pain.

Branding makes you the logical choice for your target market.

A richly imprinted experience wants to be repeated. It wants to be remembered. And it wants to be shared.

ACKNOWLEDGE. RECOGNIZE. REWARD. REPEAT.

Every moving part—-from Uncopyable branding to creating Uncopyable experiences to Stealing Genius to creating rock stars—works in concert. Every piece of the puzzle connects to the next.