I was confused. I began wondering why, if Barbara was so important, wasn’t she at this meeting? They all laughed and said, “Barbara isn’t real. She’s our ideal customer. She’s forty years old, married with two kids, has a household income of $150,000, is fairly social, and upwardly mobile. Whenever we make a decision, we try to put ourselves in Barbara’s head and wonder what she would think.”
Barbara Bergman
