The second element was Conflict. After achieving a modicum of success in my first year with the Dust Runner, a very bad, evil company took our winning concept, copied it, and brought it to market. As a result, the following year, our sales went way down. Not fair! The third element was Resolution. While it took several years of playing this vicious circle game, I finally realized there had to be a better way of competing. I realized it simply wasn’t good enough to be better than the competition; I had to be relevantly and valuably different! That started my journey to develop the UNCOPYABLE
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