The first McDonald’s drive-through was created in 1975, near an Arizona military base, to serve soldiers who weren’t permitted to get out of their cars while wearing fatigues. The manager of the Fort Huachuca McDonald’s was befuddled by the loss of potential business, so he looked for an answer. While sitting at his bank’s drive-through window, the solution hit him. If money could be passed through a window, so could food! The first fast-food, drive-through window was created. Nowadays, between 50 and 70 percent of all sales are through the drive-through.8 This is an example of what I call
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