You need to decide if you’re starting content first or offer first? In Method 1, you start with no product or service and create content to attract, grow, and nurture your audience. Your blog serves as a content hub to get people in the door. You get permission to be in touch with them via email. You find out what type of content makes your audience tick. Once you start attracting an audience, you promote your own digital or affiliate products or offer the services that are most aligned with their needs and your skill set or expertise.