Three emails in your nurture funnel One myth or mistake email - The easiest way to get someone to trust you is to break a widely held myth or share something that gives them an “aha” or light bulb moment. - What breaks your heart or makes you cringe in your industry/niche? - What do your ideal readers believe that they shouldn’t? - What’s the biggest excuse they make? - Identify the sacred cows and then break them.
