The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

by Meera Kothand

• Two how-to or list posts on a pressing question the competition has failed to address. (Authority post showcasing your expertise) • One polarizing or opinion post; e.g., X things you should never believe about…Why this is flawed…What they don’t ever tell you about… (Authority post showcasing your expertise)

Three emails in your nurture funnel One myth or mistake email - The easiest way to get someone to trust you is to break a widely held myth or share something that gives them an “aha” or light bulb moment. - What breaks your heart or makes you cringe in your industry/niche? - What do your ideal readers believe that they shouldn’t? - What’s the biggest excuse they make? - Identify the sacred cows and then break them.